DODGE ONLINE ADVERTISING
As part of the Dodge OLA team, I wrote for many online ad placements. Some of them were homepage takeovers, like this one.
DODGE MSN FILM STRIP AD
This ad was a first-of-its-kind “filmstrip” ad. Dodge tasked us with utilizing Microsoft’s new ad format, featuring images that unroll in a frame-by-frame style. More content was accessible from the original ad by scrolling up and down. The ad gained accolades and recognition as it was the first filmstrip ad to run.
Mashable - http://mashable.com/2011/05/13/dodge-filmstrip-ad/#75nnRHnC08qq
DODGE YAHOO HOMEPAGE TAKEOVER
The image expanded when rolled over to feature more messages and imagery, while inviting visitors to the Dodge site.